---
title: persona_delete
description: Remove a persona from a brand, guarded against deleting something someone else has since edited.
---

Deletes a **Persona** from its Brand. Guarded by `base_revision`, so a persona someone else has edited since you read it is not silently removed.

The Brand itself is unaffected — deleting a persona removes one audience from the brief, not the brief.

## Input

| Field | Type | Required | Description |
| --- | --- | --- | --- |
| `brand_name` | `string` | yes | The slug of the brand that owns the persona. |
| `persona_name` | `string` | yes | The persona slug. |
| `base_revision` | `integer` | yes | The `revision` you last read via [`persona_get`](/mcp/tools/persona-get). |

## Example

```ts
persona_delete({
  brand_name: 'acme-running',
  persona_name: 'marathon-maya',
  base_revision: 4,
});
```

:::info[The slug becomes free again]

Within that brand. A new persona can immediately re-use the handle, and another brand was never blocked from using it in the first place.

:::

:::warning[Deleting a brand deletes its personas]

[`brand_delete`](/mcp/tools/brand-delete) takes the brand's personas with it. There is no way to keep one — a persona only exists as part of a brand's context.

:::

Requires the `brand:write` scope.